Laib Studios is founder led, which means no account managers, no handoffs, and no junior learning on your account. Retention strategy, copy, design, websites and the sending infrastructure underneath, all under one roof.
Almost every marketing dollar goes into being discovered. Laib Studios exists for everything that happens after: why someone buys, why they come back, why some disappear after a single order, and how a brand stays personal without buying loyalty with discounts.
Most email work stops at a welcome flow and a campaign calendar. That is not retention, that is decoration. Retention is knowing that every customer arrives with different motivations, objections and habits, and building a system that recognises the difference instead of mailing an entire list the same thing on a Tuesday.
The studio covers the full stack, and we mean that literally. Strategy, segmentation, campaigns, automation, SMS, testing and customer journeys sit on top. Underneath them we build the machinery: the Shopify store or the Next.js front end the emails point to, the integrations that keep data flowing, and the sending infrastructure itself. Self hosted Mautic on AWS with Amazon SES, containerised with Docker, authentication records, reputation monitoring, the unglamorous layer that decides whether an email reaches a human being at all. A brilliant campaign in a spam folder earns nothing, so we own that layer rather than hoping a platform handles it.
It works. One brand went from a 0.63% open rate to 55.82%, with email growing from an afterthought into a third of total revenue. Nothing about the products changed. What changed was who received what, and when.
Laib Studios is founder led by design. No account managers, no handoffs, no junior learning on your account. The person who plans the strategy is the same person who writes the emails and configures the DNS records, and specialist collaborators join only when a project calls for it.
Segmentation built on behaviour and intent, so the right customer hears the right thing at the right moment.
Welcome, abandonment, post purchase, replenishment, winback. Flows that earn while nobody is watching.
Authentication, reputation repair and inbox placement. The layer that decides whether any of it arrives.
Mautic and Amazon SES on your own servers, containerised with Docker. Own your sending, your data and your costs.
Shopify builds, landing pages and custom front ends in Next.js. Designed to convert, coded to load fast.
Workflows in n8n, Make and the OpenAI API that remove manual work and keep your systems talking to each other.
Every decision starts with your revenue, not our deliverables. If a tactic does not move the number, it does not ship.
Systems, not one off campaigns. Documented, tested and handed over running, so nothing lives only in one head.
You get the honest read, including when something is not working. Ownership over optics, always.
She builds systems that continue to perform long after setup. What stands out most is her ownership. She does not just execute.
Her leadership, attention to detail and innovative mindset make her a true asset to any organization.
Laiba started freelancing at eighteen, building websites and designing products, and spent the years after that inside ecommerce businesses across marketing, automation and retention. She was promoted twice in her last role for the simple reason that she never stopped learning.
She went deep into the technical side because she watched too many good campaigns die in spam folders. The combination is rare: a strategist who writes the copy and designs the email, then builds the website it links to, provisions the server it sends from, and repairs a sending reputation at the DNS level. Four years on, she has worked with brands across the US, UK, Canada and Australia and attributed over $500K in revenue through email automation.
She is the one who answers your emails, and the one who builds the system underneath them.
Send your store link and you get an honest written read, straight from me. No call required.
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