Portfolio
Work that delivers.
Real projects and real results built for brands across the US, UK, Australia and beyond.
Email · Automation · E-commerce
Event Decor Direct
End to end Klaviyo lifecycle marketing across millions of contacts. Campaigns, flows, SMS and A/B testing integrated with Retention.com, Nosto and Yotpo. Named Top Performing Growth Manager 2024.
$100K+
Revenue Attributed
22%
Retention Increase
58%
Avg Open Rate
🛍️
Shopify · CRO · Operations
Crystal Kayak
Full Shopify relaunch with improved conversions and site speed. Meta automation flows configured end to end across design, development and marketing.
🤖
AI · Product · Automation
Visupost
Built an AI powered social content platform from scratch using OpenAI, Firebase and Meta Graph API. Automates creation, scheduling and publishing.
🏡
Real Estate · Lead Gen
Hills and Shores
Automated lead funnels targeting property buyers across Australia. Mailchimp, CRM workflows and targeted Meta advertising for Sydney buyer agency.
Client Testimonials
Words from the people
we built for.
★★★★★
"She brought structure, strategy and creativity together in a way that transformed how our campaigns performed. She does not just execute. She builds systems that continue to perform long after setup."
AW
Andrew Walker
CEO, Event Decor Direct, USA
★★★★★
"Laiba is one of those rare professionals who can balance creative direction with technical precision. Her leadership, attention to detail and innovative mindset make her a true asset to any organization."
BM
Brian Maxfield
CEO, Crystal Kayak, USA
★★★★★
"Laiba managed our project communication flawlessly, built our entire social media strategy from scratch and significantly increased our audience engagement within months."
CN
Chris Nutbeen
CEO, Nuttifox, United Kingdom
★★★★★
"The lead funnels Laiba built delivered consistent, qualified buyer inquiries every single week. She understood our market and built something that worked and kept working."
AN
Arnab Nandi
Director, Hills and Shores, Australia
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