Case work

Work that is still running

Every number on this page came off a live account, and the systems behind them are still earning today. No mockups, no projections.

Featured case

The longest running system

Email & Retention

Event Decor Direct

A complete Klaviyo lifecycle rebuild for a US event decor wholesaler: welcome, cart and browse abandonment, post purchase and winback, segmented by buyer behaviour. Then it ran, and kept running. Email now carries over a third of the brand's revenue.

KlaviyoLifecycle flowsSegmentationSince 2022
$1.7MAttributed flow revenue
38%Of brand revenue from email
55.82%Open rate, best month
$230,710Revenue that same month
Case index

More systems, more receipts

01

396% in thirty days

Argent & Asher, fashion

Email revenue up 396% in the first thirty days after rebuilding the flow structure and send cadence. Same list, same products, different system.

396%Email revenue growth
02

Owning the sending stack

Confidential, retail

A 300,000 contact list moved off per contact pricing onto a self hosted platform the brand owns. Deliverability held through the migration, the monthly platform bill did not survive it.

300KContacts migrated
03

Cold outreach infrastructure

4B Brands, stone fabrication tools

Three dedicated outreach domains, six mailboxes, SPF, DKIM and DMARC aligned, warmed on a ramp before a single prospect was emailed. B2B outreach that lands in the inbox instead of spam.

3 domains6 mailboxes, warmed and aligned
04

Store and sends, one system

Crystal Kayak, outdoor products

Full Shopify rebuild, then the email wired by the same hands. Design, build, speed work and lifecycle automation as one project instead of two vendors blaming each other.

Full rebuildDesign to automation
05

Built solo, end to end

VisuPost, AI social platform

An AI social content platform built alone: OpenAI API, Firebase and the Meta Graph API, from empty repository to scheduled publishing. Automation work that runs deeper than connecting two apps.

Built soloEmpty repo to publishing
06

Qualified leads, every week

Hills and Shores, property, Sydney

Lead funnels for a property brand that delivered consistent, qualified buyer enquiries week after week. Built once, then maintained with small adjustments rather than rebuilt monthly.

WeeklyQualified buyer enquiries
Client voices

What they said afterwards

"She brought structure, strategy and creativity together in a way that transformed how our campaigns performed. She does not just execute. She builds systems that continue to perform long after setup."

Andrew Walker, CEO, Event Decor Direct, USA

"Laiba is one of those rare professionals who can balance creative direction with technical precision. Her leadership, attention to detail and innovative mindset make her a true asset to any organization."

Brian Maxfield, CEO, Crystal Kayak, USA
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