Laib Studios is founder led, which means no account managers, no handoffs, and no junior learning on your account. Strategy, copy, design, code and infrastructure under one roof, and you work directly with me.
Almost every marketing dollar goes into being discovered. Laib Studios exists for everything that happens after: why someone buys, why they come back, why some disappear after a single order, and how a brand stays personal without buying loyalty with discounts.
Most email work stops at a welcome flow and a campaign calendar. That is not retention, that is decoration. Retention is knowing that every customer arrives with different motivations, objections and habits, and building a system that recognises the difference instead of mailing an entire list the same thing on a Tuesday.
The studio covers the full stack: strategy, segmentation, campaigns, automation, SMS, testing and customer journeys, plus the layer almost nobody wants to touch. Sending domains, authentication, reputation, servers. The unglamorous machinery that decides whether an email reaches a human being at all. A brilliant campaign in a spam folder earns nothing, so we own that layer too.
It works. One brand went from a 0.63% open rate to 55.82%, with email growing from an afterthought into a third of total revenue. Nothing about the products changed. What changed was who received what, and when.
Laib Studios is founder led by design. No account managers, no handoffs, no junior learning on your account. The person who plans the strategy is the same person who writes the emails and configures the DNS records, and specialist collaborators join only when a project calls for it.
Segmentation built on behaviour and intent, so the right customer hears the right thing at the right moment.
Welcome, abandonment, post purchase, replenishment, winback. Flows that earn while nobody is watching.
Authentication, reputation repair, self hosted sending. The layer that decides whether any of it arrives.
Shopify, integrations, dashboards and AI automation, so the data and the revenue are visible daily.
Every decision starts with your revenue, not our deliverables. If a tactic does not move the number, it does not ship.
Systems, not one off campaigns. Documented, tested and handed over running, so nothing lives only in one head.
You get the honest read, including when something is not working. Ownership over optics, always.
She builds systems that continue to perform long after setup. What stands out most is her ownership. She does not just execute.
Her leadership, attention to detail and innovative mindset make her a true asset to any organization.
I started freelancing at eighteen, building websites and designing products, and spent the years after that inside ecommerce businesses across marketing, automation and retention. I was promoted twice for the simple reason that I never stopped learning, and I went deep into the technical side because I watched too many good campaigns die in spam folders. Four years on, I have worked with brands across the US, UK, Canada and Australia and attributed over $100K in revenue through email automation. Laib Studios is where all of that lives now.
Send your store link and you get an honest written read, straight from me. No call required.
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